Women, Identity and India's Call Centre Industry

Basi, Jatinder Kaur Tina:
Women, Identity and India's Call Centre Industry / By J. K. Tina Basi. - London : Routledge, 2009. - xvi, 210 S. : Ill. - (Routledge research on gender in Asia series ; 1)
Hochschulschrift. Teilw. zugl.: Leeds, Univ., Diss., 2005 unter dem Titel: Globalization and transnational Indian call centres : constructing women's identities
ISBN: 978-0-415-48228-8
£ 75,00
DDC: 331.4813811420954

Beschreibung
This book examines the concept of globalised identities and the way in which agency is exercised over identity construction by women working in India’s transnational call centre industry.
   Drawing on qualitative empirical data and extensive original fieldwork, the book provides a nuanced analysis of the experiences of Indian women call centre workers and the role of women’s participation in the global labour market. The author uses social, cultural, and historical factors to create a framework for examining the processes of identity construction. Within this framework, the book explores the impact of the call centre labour process on the social landscape of urban centres in India and the way in which this has impacted upon transformations and shifts in society with relation to gendered, sexual, and generational relationships. Highlighting the significance of identity in a globalised world, the author argues that identity acts as one of the most powerful constructs in transforming global 'scapes' and flows of culture and economics. [Verlagsinformation]

Inhalt
List of Figures. x
Acknowledgements. xi
List of Abbreviations. xiii
Prologue. xv
1. Introduction: 'A myriad of well-wishing little sisters'. 1
2. Globalizing India: the rise of the call centre and BPO industries. 28
3. Pinking and rethinking professional identities: the construction of women's work identities. 56
4. BTMs in BPOs: using sartorial strategies to establish patterns of identification and recognition. 94
5. Techs and the City: challenging patriarchal norms through spatial practice. 132
6. Conclusion: agency and identity. 159
Epilogue. 165
Glossary. 167
Notes. 168
Bibliography. 182
Index. 203

Autorin
J.K. TINA BASI holds a PhD in Gender Studies and Sociology from the University of Leeds. Previously a freelance ethnographic researcher with Intel’s Digital Health Group in Ireland, she has also established a consultancy, Mehfil Enterprise, conducting corporate ethnography in media and technology related industries. She is currently working on a new ethnographic research project about spirituality. Homepage Mehfil Enterprise.

Quellen: Routledge; WorldCat; Amazon (Deutschland); Blackwell Bookshop Online.